This post was written by Jennifer
Are You & Your Readers On the Same Page?
It’s my one year anniversary at one of my favorite blogs. Because of that, I’m doing this whole week long celebration deal; going back over the year, thanking people who link me, and covering the best posts of the year. This is not the first time I’ve done posts at a blog of mine that features the best posts of the year - and by best I mean the posts that get the most traffic.
Whenever I do a best of the blog type post, I’m always surprised, because the posts I actually like best almost never make it into the best posts category. What I adore, and what my readers adore is often very different. What I think will get tons of pages views, often won’t. Most ironically, it’s often the posts I don’t research or spend all sorts of time on, that get the most traffic.
Why!? It’s frustrating, no doubt. Am I that lost about the blogs I write for, or do readers just love to shock me? Honestly, I don’t know. However, recently at one of my blogs, we posted a poll asking readers what they want to see more of, and then proceeded to write more on those topics. Sure enough, traffic has increased. Supply and demand works. Or I suppose that would be demand and supply.
Now, if readers wanted to see stuff that doesn’t relate to my blog, I won’t go that far, but I will adjust to make folks happy. Will you? When was the last time you checked to see which posts are doing the best at your blogs? Can you name the five last posts that bombed? Have you asked readers lately what they want to read?
How willing are you to adjust your blog (or blogs) to meet your readers needs and wants?
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